- December 8, 2017
- Posted by: fyber
- Category: Website Design
you wish your articles to show in Google boxes? Google Answer boxes are Google’s effort for answering the questions straightly on the search results page.
In this article, we will show how to appear in Google Boxes for WordPress users.
What is a Google Answer Box?
It is a SERP feature, usually shown in a light-gray box, that cause above the organic results and tries to precisely answer a question. It is part of Google’s Knowledge graph. Answer Box is an algorithm that attempt to answer user’s questions correct on the search page.
For showing the most significant information at the top it uses carousels, side boxes, tables, and answer boxes. This information is assembled from different sources and the algorithm decides which results should be shown inside an answer box.
How Google Displays Information in The Answer Box?
The main purpose of Answer Boxes is to offer instant pleasure to the users. This works generally well when users are looking for accurate information like public figures, conversion rates, scores, and similar information.
In such cases, if users got the same information they want, then they can move on and search for something different.
It might sound like Google is trying to hold all the traffic for itself. But, not all users are looking for information that Google’s knowledge graph can answer with correctness.
If user’s keywords need an assertive, or research based answer, then Google depends on other web sources. If you are among the top 10 results for a keyword, then you are already closer to show in Google search Boxes.
How to Make Your Pages show in Google Answer Box?
Google Answer Box results changes frequently, and you can show the best answer by modifying your content.
Let’s see number of content optimization steps that you can follow to appear in the answer box.
1. Add Short and Helpful Answers in Your Content
The purpose of Answer Boxes is to provide fast answers. For this make sure that your article answers the question as previous in the article as possible.
You also want to make your answer short, brief, and simple to understand. It also helps for including your keywords in the form of a question followed by the short answer.
After that, feel free to add as much information to your answer as you want.
Adding more information will grant you to use the keyword throughout the article, and you may use the same article to answer other questions your users may have about the same topic.
2. Optimize Your Page’s Meta Description
Meta description is a brief description defining what your page is about. It is added in the <head> section of your site’s HTML. By using WordPress SEO plugin like Yoast SEO or All in One SEO plugin you can add meta description for your articles.
Always remember that your meta description includes your target keyword. It also wants to explain what questions or topics this particular page will be answering.
For example, an article about Top 8 WordPress Plugin for SEO uses this meta description:
“Are you looking for Top WordPress Plugins for SEO to boost your SEO? Check out our list of Top 8 WordPress Plugins for SEO.”
3. Be accurate. Google turn to favor stronger, more correct responses.
For the Google Answer Box optimization you should be accurate. It is true. Google tends to look at sources that they trust to look for words and phrases and organized information that matches up many, many times over across many trusted sites, and then they will display results that match what are in those trusted sites more rapidly.
4. Utilize Lists, Tables & Table of Contents
Users like correctly formatted content because it helps them rapidly get the information they want. Google understands that and tries to highlight the websites that use formatting to make content utilization easier for users.
- Pages that use tables to list items.
- How to articles that use step by step instructions.
- Top lists that easily just list items.
- Large articles that utilize table of contents and much more.
This does not mean that you should always use one of these formats to write your articles. However, if using formatting can help your users get to the information fastly, then use it.
5. Optimize Content with Data Driven Decisions
Data is the most major thing you need for an useful content strategy. This is where Google Analytics comes in. It helps you understand your audience and plan suitably.
For this you will need MonsterInsights to properly track user engagement in WordPress. It is the best Google Analytics plugin in the market, and it will help you for learning where your users are coming from, and what they do while they are on your site.
These stats gives you a clear picture of what’s already working on your website. You can then increase on it and make knowledgeable decisions for better Analytics&SEO.
6. Format and language are necessary
For this match the paragraph, or table, and use the logical answer to the query terms in your title/caption/section header. Format and language. These are important. The language means the language used. For this use the terms and phrases a little more actually than we would with a lot of other types of keyword targeting.
7. Follow SEO Best Practices
You also need to make sure that Google can see your page and understand it just as simply aside from answering the user questions.
This means you just need to optimize your posts for SEO just like you would generally do.
- For this Include your keywords in SEO title, description, and keywords.
- Just Add your focus keyword in content and sub-headings in your article.
- Perfectly utilize category and tags.
- Make sure there is full content to cover the topic.
- Add title and alt tags in your images.
8. Are Google Answer Boxes value The Effort?
And the answer is yes absolutely. As we specified earlier the click-through rate for results in the answer box is higher. Relying on the topic and your content, it could go as high as 51.2%.
However, we do not suggest you overthink it. The objective of Answer boxes is to help users find information rapidly. If you focus on answering questions through helpful and descriptive content, then search results will start picking it up.
Google’s search features are always changing and there are no shortcuts that will help you win forever. Creating your website as an authority / reliable source of useful information will help you win in the long run.
With this information, you should be more concentrating on the content by adding helpful answers to your questions, Optimizing your meta description, utilizing tables etc. We hope that this article helped you completely for appearing in Google Answer Boxes with Your WordPress Site